Pernod Ricard

We helped Pernod Ricard to position their new Sustainability & Responsibility programme and launched it to 19,000 employees across 85 territories worldwide. And so convivialité everywhere was born – an initiative that is owned by staff to benefit local communities and the environment. Stemming directly from the organisation’s core brand purpose, the initiative generates value for the staff, the business and the communities they operate in.

4 young adults enjoying drinking responsibly. Pernod Richard corporate slogan overlaid