About GOOD


We believe passionately in a world where creative communication drives meaningful change. Our work gives people a role in a brand’s Purpose, shaping behaviour, influencing attitudes, shifting brand dials and creating income. We make people feel valued, involved, and inspired to take action.

With over 26 years of sector experience, we’re an award-winning, fully integrated, independent Agency with 50+ brilliant people.

Since establishing, we have:

  • Helped charities raise over £1.5billion
  • Promoted a wealth of different causes, from cancer to cat welfare, from water to waste
  • Worked on projects addressing every Sustainable Development Goal set by the UN
  • Helped global and national brands define and embed Purpose to create real value
  • Created sector-leading thought-leadership
  • Ensured that all our clients are committed to doing good

GOOD Services


We work with charities to maximise their impact, whether it’s by developing fundraising or brand campaigns, engaging new supporters or creating longer-term sustainable income generation.

See how we can create an impact with you


  • Integrated brand & engagement campaigns
  • Brand design


  • Sustainable income generation
  • Warm/cold acquisition
  • Donor retention & stewardship
  • Legacy giving
  • Individual giving
  • Integrated fundraising campaigns
  • Mid-value & major gifts
  • Community & events
  • New product development
  • Corporate gifts
  • Corporate partnership advice & brokerage
  • Influencing, campaigning, lobbying
  • Volunteer recruitment & stewardship
  • Social & behaviour change campaigns


We help brands create real value from purpose. You won’t find an agency with a broader client base for positive change. We transfer our knowledge between charity and business to spark new possibilities in a world of greater convergence.

See how we can create value for you

  • Organisational purpose strategy and definition
  • Social purpose campaign development
  • Social & behaviour change campaigns
  • Social purpose initiatives
  • Charity partner selection & brokerage
  • Existing product refinement & new product development
  • Charitable foundation set-up
  • Research
  • Events
  • Support with lobbying


With unrivalled expertise across the commercial and not-for-profit sectors, we provide bespoke impact expertise to help find solutions, quicker.

Here are just some of the ways we can help

  • Strategic advice on organisational change
  • Solutions that don’t always live inside a defined project
  • Creative inspiration & strategic thinking
  • Quick turn-around creative & comms
  • Coaching & training for individuals & teams
  • Creative direction
  • Keynote and board presentations
  • Business case writing
  • Integration across organisational & comms plans

GOOD clients