CLIENT:
The Trussell Trust
PROJECT:
Fundraising partner
Fundraising partner
At the height of the cost-of-living crisis, we worked with the Trussell Trust to deliver their first-ever DRTV and a range of integrated campaigns that raised vital money to support people across the country
DRTV
We created Trussell Trust’s first-ever DRTV campaign. The DRTV features Karen, a food bank manager in Leeds, who sees first-hand the impact of hunger on families in her community. The aim was to drive donations to enable the Trussell Trust to continue its vital support to its network of food banks, as more people are now relying on food banks during the pandemic and the cost-of-living crisis.
Impossible Decisions
The Trussell Trust’s most successful integrated campaign to date was launched across social and digital platforms. We presented the UK public with an impossible decision of their own; what would you do if faced with these difficult choices?
With poverty at a crisis point, the campaign’s central message boldly illustrates how hunger and poverty force people to make impossible decisions between life’s essentials.
Cost of Surviving Appeal
With rising energy bills, cuts in Universal Credit, and rises in National Insurance, the increasing news narrative was around the Cost of Living Crisis. We needed to avoid getting lost in the noise.
For families across the UK, the truth was that it was more than a crisis and more than just the cost of living. This was the Cost of Surviving.
We developed a fully integrated, multi-channel acquisition campaign driven by powerfully-authentic headlines and stark imagery, like empty fridges, gas being turned off and the real challenge of getting by on just £57 a week.
Emergency Appeal
Winter 2022 saw food banks giving out more food than was being donated, for the first time ever. They needed urgent support to keep up with the demand. People on low incomes faced the harshest winter yet, with many being forced to go without the essentials such as food and heating. More and more people are relying on food banks for emergency food, support and essential advice, with 320,000 people accessing a food bank for the first time from April-September 2022.
The Emergency Fund Appeal aims to drive donations directly to food banks through this winter and the cost of living crisis.
