CLIENT:
Pancreatic Cancer UK
PROJECT:
Rebrand
Brand Idea and Identity
We worked with Pancreatic Cancer UK to create a bold, optimistic and unignorable new brand.
For too long, pancreatic cancer has been left behind, overlooked and underfunded.
In the UK, it receives just 3% of the total cancer research budget. As a result, it’s still too difficult to diagnose, too tough to treat, and has the lowest survival rate of all common cancers.
Pancreatic Cancer UK is working tirelessly to change this but needed a powerful and progressive new brand to reflect its mission.
When you experience pancreatic cancer, hope is hard. It’s often all you have. But the reality is that people need much more. They need tangible actions and innovations – things that Pancreatic Cancer UK can give them.
This truth led to our brand idea: More than hope.
The idea has tangible action at its heart. It shows that this charity is an unstoppable force in groundbreaking research, expert care and meaningful change.
We ensured that the pancreatic cancer community was at the heart of the new brand identity. Over 1,000 members of the community were consulted via surveys and focus groups involving over 100 people.
The charity’s work demands attention, action, and compassion, and our tone of voice and editorial, ‘newsy’ approach to design reflects these principles.
It’s bold in its honesty but also in its sense of optimism. It empowers people with solutions and ways to help. And it puts the people affected by pancreatic cancer at its heart.
