Tim Wilks Appointed Head of Creative Services

Following a strong year of growth, purpose-driven strategic and creative agency GOOD has appointed Tim Wilks, formerly at Dentsu Creative. Wilks will be responsible for bolstering creative services to accommodate for existing and future growth as demand grows from both charity and commercial clients. Wilks will also be responsible for expanding GOOD Studio capabilities – which specialises in fast turnaround creative content and adaptation work.

With a career starting in production at the legendary 1980’s advertising agency Allen Brady and Marsh, Wilks has extensive experience in production, traffic and project management. Most recently at Dentsu he led projects including DAZN, Valspar and Ronseal. Prior to that, he worked as Project Director at Havas, Engine, AMV BBDO, Leo Burnett and BBH amongst others. Wilks has worked with a wide range of UK and global clients including McDonalds, Huawei, ITV, NatWest, RBS, Qantas, British Airways, Ford Motors, Tesco, Sainsbury’s, GlaxoSmithKline and Reckitt Benckiser.

On his appointment, Bryn Attewell, Executive Creative Director of GOOD says: “The work we do for our clients is more important than ever. That’s why we’re delighted to welcome Tim to super-charge our creative process and ensure that we continue to produce powerful, authentic work that makes a difference. Tim is also a great boost for the ever-growing creative content produced by GOOD Studio. He’s a great fit for the agency and we couldn’t be more excited about having him as part of the team.”

On his appointment, Tim Wilks says “I am very excited to be joining the team at GOOD, their enthusiasm, energy and ambition to make great creative work that stirs the soul got me onboard. Having had an impressive growth in both the charity and commercial sectors over the past couple of years, I’m relishing the challenge to develop their processes to enable continued creative excellence. Good times!”