The power to rewrite the ending is yours. It’s time to #FlipTheScript
We’re proud to share the launch of the #FlipTheScript campaign aimed at changing the narrative around the climate crisis.
The campaign launches with brand new short comedy-satire film ‘More Flames’, exec-produced by Adam McKay’s Yellow Dot Studios and Climate Spring and stars Phoebe Dynevor, Bella Ramsey and Amar Chadha-Patel.
It is supported by a dedicated webpage and social campaign, both created by GOOD.
The campaign aims to inspire storytellers in the film and TV industry and beyond to do something about the climate crisis, rather than be paralysed by fear. The social assets utilise well known film, TV and writing visual references – eg, a clapper board, a typewriter – with copy that subverts the usual doomsday narrative of climate storytelling.
GOOD also designed the landing page and toolkit for influencers, and the corresponding copy.
The initiative aims to empower leading screen talent to use their voices and platforms to tell the story of transition away from climate chaos, to regeneration. The social campaign is live now, promoted by stars and supporters of the film and across Climate Springs social media profiles: Instagram, Linkedin, X
Posted by Lucy Martin
