Rebecca Pownall Appointed Client Services Director of GOOD Agency

Formerly at WPP/Grey London, Pownall will be responsible for leading the Client Services department. She will drive organic growth, deepen client relationships, and safeguard the delivery of high-quality work at a time when more Clients are demanding GOOD’s services.

Pownall joins GOOD following a tenure at WPP/Grey London where she was responsible for leading key Global clients, including GSK and Procter & Gamble. A seasoned Client Services leader, Pownall led the Global Theraflu business for WPP/Team GSK, overseeing ‘Power In Your Hands’ as the first Global campaign from the new GSK / WPP partnership. Pownall brings a wealth of experience across digital, TV, retail & connected commerce, and direct. She has also worked with a wide range of notable UK and Global clients, including Diageo, British Heart Foundation, Mondelez International, PepsiCo, AkzoNobel and Unilever.

Nilesha Chauvet, Managing Director of GOOD, says

‘GOOD has grown rapidly in the last 12 months. After an unprecedented level of new Client wins in both the charity and commercial sector, it is time to bolster our leadership. Rebecca impressed us with her professionalism and can-do attitude. She’s that rare, hybrid leader with multi-channel, domestic and international, charity and commercial experience. Furthermore, her personal values and ours are in synch. She is a fabulous addition to the GOOD team as we continue to enjoy aggressive growth. I’m very excited to be working with her.’

On her appointment, Rebecca Pownall says

‘Joining the team as we enter the next stage of growth is incredibly exciting. GOOD’s proposition is unrivalled, as is the passion, energy, and ambition of the team to create smarter, more purposeful work. As clients look for new ways to engage and grow, my focus will be on elevating our integrated offering and leading the team into the post-pandemic ‘new normal’. It’s a huge privilege to be here.