Marking Menstrual Hygiene Day with Bloody Good Period

Bloody Good Period is a charity dedicated to fighting for menstrual equity. Period products aren’t free in the UK, which means that many people can’t afford or access them. The charity exists to combat this through the provision of period products given to those who can’t afford them, thereby normalising the conversation about menstruation.

Period poverty hugely impacts refugees, asylum seekers and other groups that BGP supports. The cost of period products means some people are forced to go without food or other basic needs in order to purchase them. It also negatively impacts the physical and mental health of those who menstruate. BGP exists to change that.

BGP’s frank, upfront and often funny brand tone of voice has enabled the charity to have a seismic impact over the past 7 years. Gabby spoke about how important it was for her to ensure their branding and values were interconnected from the very start. She established Bloody Good Period to be inclusive from its core. All involved are committed to deep change, ensuring a strong culture – Gabby said “good branding brings people to you, but actually it’s the culture that makes people stay and make change.” Gabby spoke about the need to open up the conversation around periods and the menopause in the workplace. 

At GOOD we’re proud to be providing free period products, heated wheat-bags for period pains and to have a menopause policy in place to support those who menstruate. 

The charity is also very careful about representation in their communications. They work with beneficiaries as paid-consultants rather than case studies, and never show them in marketing materials. At GOOD we have an overarching strategy of working with clients to produce authentic campaigns, to highlight the lived experience of real people, affected by social issues.

Find out more about Gabby’s work here