London Business School launches fundraising campaign

‘Forever Forward’ highlights LBS’s role in driving and transforming both business and the wider world whilst championing the never-resting spirit of the school and its community. It invites alumni to help power the progress of the school for years to come by funding the four campaign pillars, scholarships, research, learning environment and innovation; ensuring London Business School moves Forever Forward.  

Forever Forward launches this evening, Thursday 3rd November, with a large scale experiential event at London Business School followed by launches in Dubai, New York, Hong Kong and across the LBS alumni network in over 45 cities around the world. 

The campaign is designed to build on the school’s strong connections with its 50,000 alumni, engaging them through powerful stories and inspiring conversations around the future of business and its impact in the world, ultimately driving to donations. GOOD developed the campaign identity, launch film and supporting assets, as well as a campaign plan and toolkit for the LBS team to use internally. GOOD also designed and delivered a bespoke campaign microsite that houses all Forever Forward content, making it a destination for alumni and a crucial resource for LBS fundraisers. View the website on the link here. 

Bryn Attewell, Executive Creative Director at GOOD Agency says “ “From the beginning, working with London Business School on such an ambitious campaign has been incredibly exciting. Since its foundation, the school has had a profound impact on business and the world, which is why this campaign is so important. We want to help LBS continue to be that never-resting, innovative force.” 

Laetitia Rennie, Chief Marketing & Creative Officer at London Business School says “In bringing to life our most ambitious fundraising campaign yet, we could not have found a better partner than the GOOD Agency. With Forever Forward, they have inspiringly encapsulated the journey we are on as a school, and the role we require our alumni community to play in helping us reach our goals. It is a campaign that will inspire, motivate and most importantly, enable us to deliver on our purpose, to have a profound impact on the way the world does business and the way business impacts the world.”