London Business School launch brand awareness campaign in Dubai
Purpose-driven strategic and creative agency GOOD launches brand awareness campaign for London Business School. The Out of Home campaign will run in 51 locations across Dubai and aims to promote the business school in an increasingly competitive market
The campaign is designed to help reinforce the status of the school with intelligent cut-through copywriting that encompasses the spirit of the school. GOOD’s aim is to help elevate London Business School’s best in class offering against fierce competition in a highly aspirational market.
GOOD worked with London Business School to create a bold, ambitious copy-led Out of Home campaign. The campaign encompasses the spirit of London Business School, whilst creating impact through intelligent copy.
The campaign will run as 2 static OOH hoardings, and 43 animated DOOH across the city.
Bryn Attewell, Executive Creative Director at GOOD said “It’s not every school that can count an astronaut among its alumni, which is just one of the many things that makes London Business School so special. So we were delighted when they asked us to create an OOH campaign to promote their top-ranked Dubai campus. It was great fun crafting simple, striking posters that lean into the spirit of the school’s London home, while reflecting its premium and intelligent nature.”
Posted by Lucy Martin
