GOOD helps Leprosy Mission raise over £4.2m
GOOD worked with The Leprosy Mission to launch The Unconditional Appeal to help rid Mozambique of leprosy by shining a light on this curable disease. The UK Aid match-funded campaign beat its target by 140%, raising enough money to treat over 80% of the new yearly cases of people in the world with leprosy!
The appeal’s manifesto was designed to ‘give people the tools to build a bright future, free from the stigma of leprosy. That’s unconditional.’ It aimed to widen support for the cause, bringing supporters closer to the individuals they are supporting and demonstrating that The Leprosy Mission is empowering and community-led. By amplifying the voices in the Mozambique community, the campaign bridged the divide of ‘us’ and ‘them’, inviting collaboration and unity against leprosy.
The appeal partnered the UK public with communities of Leprosy Changemakers in Mozambique. These included health workers, traditional healers, religious leaders, public speakers, and volunteers. All would be trained to influence their communities to end leprosy transmission, disability, and discrimination. We told their stories and showcased their personalities to break down the stigma surrounding the disease.
It was an unprecedented success, raising over £4.2m and changing the lives of the people living in Mozambique and beyond.
Posted by Lucy Martin
