GOOD announce B Corp score of 154.7

GOOD has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.

Chris Norman, CEO & Founder says “GOOD was established almost 30 years ago with a vision to create positive impact in the world. Today, we continue to be an independent purpose-driven agency delivering strategy and creative services for some of the world’s largest brands and charities. As an employee-owned company, we are delighted to be recognised with such high accreditation. However, our belief is that it doesn’t stop there. B Corp™ is a stepping stone, – part of a journey and not an end destination. Our work has helped raise over £1.5bn for charities and transformed numerous businesses through Purpose. We will continue to strive to change the world through our work for our clients, helping to grow and accelerate transformative positive social and environmental change.”

*The B Corp certification addresses the entirety of a business’ operations and covers five key impact areas of Governance, Workers, Community, Environment and Customers. The certification process is rigorous, with applicants required to reach a benchmark score of over 80 while providing evidence of socially and environmentally responsible practices relating to energy supplies, waste and water use, worker compensation, diversity and corporate transparency. To complete the certification, the company will legally embed their commitment to purpose beyond profit in their company articles.

**UK’s Highest Scoring B Corp under the category of Marketing and Communications Services as of March 2023