Communications Agency of the Year

GOOD took home the virtual trophy for Communications Agency of the Year at the 2020 Third Sector Awards.

We are so thrilled to have been recognised for our work with complex disability charity, Sense.

We have been passionate about the organisation, their ambitions and their mission since the day we met them. Our visits to Sense centres and interactions with the people they support showed us a joyful, upbeat organisation that is so at odds with traditional narratives around disability – especially the complex disabilities that the charity works with.

We worked together to create Sense Sign School – a free and simple online British Sign Language (BSL) course led by the charismatic Tyrese Dibba from Birmingham. 15-years old, Deaf and partially sighted, Tyrese was an unlikely teacher, but would capture the public imagination.

Launched during the national lockdown, this was the inspiration that people needed. The most fun you could have at home.

Sense Sign School beat benchmarked recruitment targets by 600%, generated 12 million in PR reach, and helped over 50,000 people learn some British Sign Language for the first time. Along the way, it turned traditional narratives around disability on their head.

We are also delighted to announce that Sense Sign School has also been shortlisted for a DMA award in the charity category!