Our values are simple but we hold them close. Brave, because you can’t change the world by doing what’s been done before. Together, because we value our team spirit and we can’t abide ego’s. And Good because it’s the reason we all come to work every morning. The world needs more of it, and it guides everything we do.
We live our values every day, and that means not doing what everyone else does. There’s no ping pong table, but there’s plenty of fresh fruit. Yes, there’s booze in the fridge but you’ll find soya milk too. All agency food is vegetarian, whether it’s for a client meeting or a team lunch. And our diversity & inclusion initiatives go well beyond hiring, into driving change in the sectors we work in. Above all, we believe in what we do and in everyone who works here.
GOOD has been around in one form or another for over 20 years. Around 10 years ago we brought together people with expertise in fundraising, campaigning and CSR to create a new agency – one like no other. We decided to call it what it was – good. We remain independently owned and our founders come to work every day.