{"id":1809,"date":"2021-07-16T08:49:30","date_gmt":"2021-07-16T08:49:30","guid":{"rendered":"https:\/\/www.goodagency.co.uk\/?p=1809"},"modified":"2021-07-16T13:13:07","modified_gmt":"2021-07-16T13:13:07","slug":"gen-z-interrogate-goods-purpose-personas","status":"publish","type":"post","link":"https:\/\/www.goodagency.co.uk\/gen-z-interrogate-goods-purpose-personas\/","title":{"rendered":"Gen Z interrogate GOOD\u2019s Purpose Personas"},"content":{"rendered":"<p>This week at GOOD, we\u2019ve been joined by four brilliant work experience placements who have interrogated our Purpose Adoption Curve, the tool developed as part of our recent research report <a href=\"https:\/\/www.goodagency.co.uk\/purpose-personified\/\">Purpose Personified<\/a>.<\/p>\n<p>The Purpose Adoption Curve was developed as a tool to cluster audiences into segmented personas based on how they evaluate and interact with Purposeful brands. We identified five unique personas on a scale of high to low Purpose engagement; Pioneer, Patron, Follower, Frugal and Rejector.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week at GOOD, we\u2019ve been joined by four brilliant work experience placements who have interrogated our Purpose Adoption Curve, the tool developed as part of our recent research report Purpose Personified. The Purpose Adoption Curve was developed as a tool to cluster audiences into segmented personas based on how they evaluate and interact with [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":1841,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v15.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Gen Z interrogate GOOD\u2019s Purpose Personas - GOOD Agency<\/title>\n<meta name=\"description\" content=\"GOOD&#039;s brilliant interns - and resident Gen Z - interrogate our Purpose Adoption Curve, the tool developed as part of our recent research report &#039;Purpose Personified&#039;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.goodagency.co.uk\/gen-z-interrogate-goods-purpose-personas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Gen Z interrogate GOOD\u2019s Purpose Personas - GOOD Agency\" \/>\n<meta property=\"og:description\" content=\"GOOD&#039;s brilliant interns - and resident Gen Z - interrogate our Purpose Adoption Curve, the tool developed as part of our recent research report &#039;Purpose Personified&#039;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.goodagency.co.uk\/gen-z-interrogate-goods-purpose-personas\/\" \/>\n<meta property=\"og:site_name\" content=\"GOOD Agency\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/GOODAGENCYLONDON\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-16T08:49:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-16T13:13:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.goodagency.co.uk\/wp-content\/uploads\/2021\/07\/Untitled-design-45.png\" \/>\n\t<meta property=\"og:image:width\" content=\"620\" \/>\n\t<meta property=\"og:image:height\" content=\"385\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@goodagencyldn\" \/>\n<meta name=\"twitter:site\" content=\"@goodagencyldn\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"0 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.goodagency.co.uk\/#website\",\"url\":\"https:\/\/www.goodagency.co.uk\/\",\"name\":\"GOOD Agency\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.goodagency.co.uk\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.goodagency.co.uk\/gen-z-interrogate-goods-purpose-personas\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.goodagency.co.uk\/wp-content\/uploads\/2021\/07\/Untitled-design-45.png\",\"width\":620,\"height\":385},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.goodagency.co.uk\/gen-z-interrogate-goods-purpose-personas\/#webpage\",\"url\":\"https:\/\/www.goodagency.co.uk\/gen-z-interrogate-goods-purpose-personas\/\",\"name\":\"Gen Z interrogate GOOD\\u2019s Purpose Personas - 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