WaterAid & GOOD win Best Fundraising Campaign
PRWeek, Campaign and Third Sector joined together to celebrate creativity with heart. This is the first time three leading Haymarket titles in the PR, advertising and charity sectors have joined together to recognise great campaigns.
The objective of the Awards is to reward excellence and recognise campaigns that use creative ideas successfully to further positive causes. It follows a rise in ‘cause marketing’, particularly by brands wishing to position themselves as a positive force in society.
This is the ultimate accolade for those marketing and promoting good causes and we are delighted to share that Untapped won the Best Fundraising and Advocacy Campaign.
“Brilliant use of personal storytelling and new technology to provide experience and outstanding results”
You can see all the winners here.