These episodes will be hosted by GOOD’s Managing Director Nilesha Chauvet, who each episode will be joined by a guest from an influential brand currently making waves in the Purpose space.
The first episode is now live, you can download and listen here or via Spotify, Apple or Google Podcasts.
In this episode Nilesha speaks to Pete Grant, GOOD’s Planning Director, to introduce the findings from GOOD’s most recent research report, Purpose Personified, conducted with YouGov. They reveal what the UK public really thinks of Purpose, which brands are leading in the Purpose space and what brands can learn from the research and how they can step into that space and much more.
Keep an eye out for upcoming episodes in this mini-series, you won’t want to miss it!