It’s been a great year for GOOD. We’ve grown, adding NSPCC, ShelterBox and Plan International UK, among others, to our client roster. And we’ve celebrated some great work including mould-breaking DRTV for WaterAid, launching Dogs Trust’s Puppy Playgroup and a new sustainability and responsibility programme for Pernod Ricard.
Following on from these successes, we’ve brought a new senior management team to the fore. Barney Cockerell has joined the agency as Creative Director and will be responsible for leading the creative department, building on GOOD’s reputation to deliver great creative work.
Reuben Turner will take on a new role as Creative Partner and, alongside MD Chris Norman, will be responsible for driving the agency forward, expanding its consumer CSR offering and developing new innovations within the charity sector. Barney will be joining Hanisha Kotecha, newly promoted as Deputy MD, our new Head of Planning, Andy Hyde as the agency’s core senior leadership team charged with driving excellence and momentum within the agency.
Reuben said “we spent the last six months searching for a Creative Director that had the ambition and experience to help us continue to grow and evolve and I am thrilled to say that Barney has that and more. His energy and creativity will be a driving force for both the new leadership team and the entire agency.”
Barney joined CHI in 2011. Before that he was Executive Creative Director at Rapp where he helped CRUK’s Race for Life become the country’s biggest mass participation event, oversaw the NSPCC’s fundraising work during the successful Full Stop campaign and helped to win clients including Apple, Unicef, Skype, Barclays and Guide Dogs.
Barney added “I’m really excited to join GOOD, an agency I’ve always admired. The client list is truly amazing and I’m relishing the challenge of taking the agency’s work to a new level. Hanisha, Andy and I have the opportunity to write the next chapter and make GOOD the envy of the industry.”