27/04/2015

RSPCA invite you to the Best. Walk. Ever.

RSPCA are a powerful charity brand, highly regarded for their rescue work and dedication to animal welfare.

Together we have created BIG Walkies, a mass participation fundraising event which showcases their tail-wagging, animal loving side.

We developed the event strategy and look and feel to create something that’s all about the dog. BIG Walkies is designed to give your pooch a day of doggie delight.

In our canine vox pops we ask man’s best friend what they think about going to the BIG day. It was watched 40,000 times within three days of going live.

Click to play

BIG Walkies will take place in London and Birmingham during RSPCA Week, from 31st May – 7th June, before rolling out across the country at regional events later this year.

Best walk ever