CLIENT:

JustGiving

PROJECT:

Join The JustGivers

Inspiring the nation

‘Join The JustGivers’ is a national integrated campaign for the world’s leading online fundraising platform, JustGiving. It brings to life the stories of some of our nation’s inspirational fundraisers, and asks people to become JustGivers too. 

The power of the people

Join The JustGivers features inspirational fundraisers who, during difficult times, have gone to extraordinary lengths to raise money for the causes they support. But despite the amazing things they’ve done, in reality they are no different to the rest of us. They are just people, JustGivers. 

Celebrating everyday fundraisers

Featuring voice-over from national treasure Jim Broadbent, the campaign puts our fundraisers at the heart of the story, using powerful imagery to reflect their achievements and celebrate their tireless work. 

Making a difference in their own way

The campaign appeared across TV and was supported by a social campaign across YouTube, Facebook and Instagram. It centred around three amazing fundraising stories: 

  • 3 Dads Walking, who have raised over £1m for Papyrus, building crucial awareness in memory of their three daughters who lost their lives to suicide. 
  • Paula Craig, who, after becoming paraplegic as a result of a bike accident, swam the channel for Aspire. 
  • Manny Kang, founder of ‘Samosa Saturdays’ who tirelessly fundraises by selling Samosas every weekend for Dementia UK.