CLIENT:
RSPB
PROJECT:
For Our Wild
Multi-channel integrated fundraising
‘For Our Wild’ is a multi-channel, integrated fundraising campaign for RSPB which highlights the threats faced by the UK’s unique wildlife.
An urgent call for help
The UK is one of the most nature-depleted countries in the world, with 1 in 7 of our wildlife species facing extinction. RSPB asked us to create an urgent and emotive campaign to raise much needed funds and encourage people to connect with our amazing wildlife.
Saving our wildlife
People tend to associate endangered wildlife with far-off places, but more animals and habitats than ever before are being destroyed every day, in our own back yard. With our nature in crisis, we had to raise awareness while showing how supporting RSPB can help save these natural habitats.
Restoring habitats
This sense of jeopardy runs through the DOOH, social and digital which shows individual species in the wild and thriving, but on the verge of disappearing forever. While the DRTV and radio present the broader wildlife and wild places of the UK as beautiful and spectacular, yet vulnerable and under threat.
