CLIENT:
Dogs Trust
PROJECT:
Fundraising partner
Fundraising and collaborating
We have been Dogs Trust’s fundraising partner for four years, delivering everything from fundraising strategy and legacy marketing to new product development and acquisition programmes. We have worked with the charity to drive a growth plan that has boosted income by 17% since 2017.
Growing the pack
GOOD’s growth plan incorporates strategic and creative solutions and campaigns across a number of key fundraising areas. A large part of this has been setting the strategic direction and implementation of a warm DM programme comprised of six annual cash appeals. Managing all the appeals has meant we can add value across the whole programme – from planning, through to testing matrices and learning logs.
New tricks
We have also introduced an integrated communications strategy tested through a Christmas campaign which has fuelled income growth and paved the way for a much more effective plan.
