CLIENT:
Cats Protection
PROJECT:
Long-term fundraising partnership
Creative & strategy
We have been appointed as the new creative and strategy agency for Cats Protection.
A holistic, integrated approach
As well as delivering creative business-as-usual assets across the legacy and regular giving portfolios, we are helping Cats Protection to deliver a more integrated offer to supporters and cat loving audiences across fundraising and brand.
This means helping Cats Protection cultivate an integrated working practice internally and delivering integrated supporter experiences – both online and offline.
Getting off to the right start
As Cats Protection’s newly appointed creative and strategy agency, the above workstreams are ongoing. Nonetheless, our first campaign with Cats Protection on the urgent COVID-19 appeal generated just under £1 million of income.