UK's first shark conservation campaign
Bite-Back Shark & Marine Conservation, a UK charity, launches the UK’s first shark conservation advertising campaign, in collaboration with GOOD Agency. The bold OOH campaign highlights the vital role sharks play in maintaining our oceans, and how without them oceans can’t maintain life on earth.
73 million sharks are being killed every year. As a result, 1 in 4 shark species are listed as threatened or endangered. And if sharks die, the oceans ecosystem would collapse, and we would all die. Everyone from A-Z. The “Sharks Save” campaign features 26 individual executions for each letter of the alphabet with striking photography from renowned award-winning photographer Christian Vizl.
The highly contextual OOH campaign will run across the UK targeting everyone from the bankers of Canary Wharf to the shoppers at Westfield, thanks to a media grant from outdoor advertising specialists, Ocean Outdoor. It will appear in 10 cities and at more than 50 sites across the country until the end of September.
The media grant is part of Ocean Outdoors Drops in the Ocean initiative where they donate 2% of their annual revenue in the form of advertising spaces across their digital sites. Bite-Back was one of the six winning charities for 2025.
Lee Boulton, Creative Director at GOOD, says “From the 50th anniversary of Jaws to the stars of a Netflix reality show, this is the summer of sharks. It was a privilege to further celebrate the impact of these vulnerable, vital, and let’s face it, very cool animals with a message that deserves and needs to be seen. After all, what self-respecting creative agency wouldn’t want to work on the shark brief?”
Graham Buckingham, Campaign Director for Bite-Back, says “Our ‘Sharks Save …’ campaign directly answers the question ‘why should I care about the survival of sharks’ with a clear message that – regardless of profession or pastime – we’re all in debt to sharks and the oceans. Saving sharks isn’t just about saving a marine species, it’s about protecting the world’s largest ecosystem that makes our planet liveable. We want this advertising campaign to be the moment that people start to regard sharks as heroes and not villains. Put very simply, we need sharks to survive”
TV presenter, naturalist and patron of Bite-Back, Steve Backshall MBE, says “This campaign isn’t about making people fall in love with sharks, it’s about making people understand that we need them. The hope is that, once people know and appreciate how important sharks are to life on earth, they’ll be more motivated to participate in their survival. Bite-Back has done some amazing things to champion shark conservation and I urge everyone to get behind its campaigns.”
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