What we’re up to

GOOD Bites on the legacy conversation

We had an absolutely packed house for Good Bites on Thursday to talk about the legacy conversation that the charity sector is having. Or, in many cases, not having. We need to start by acknowledging that there is a problem. Which is that, for all the wonderful legacies left to charities, and the decades of

Finding and prioritising new audiences

The traditional approach to audience segmentation and targeting has led many charities to competing for an increasingly narrow and shrinking audience. Growth in income now depends on widening our perspectives – and changing our approach to the audiences we are already targeting. So what were are takeaways from our recent GOOD Bites session on this

Young donors, are they your future?

It’s clear that organisations have an appetite to broaden their engagement to reach younger donors in a more meaningful way. On top of that, we know that while trust in institutions is falling, young people haven’t stopped believing in NGOs. So how can we bridge the gap between what organisations need and how young adults

For better or worse: where planet, plastic and people collide

‘Can I have a plastic straw?’ Gone are the days when you overhear those words confidently shouted across a bar in central London. We’re all starting to channel our inner David Attenborough and think beyond our drinks to the wider impact of our actions on the planet around us. With campaigns like #strawssuck and Wimbledon’s recent announcement

Breaking and remaking 27 years of DRTV rules

Take a look at the NSPCC’s groundbreaking first-ever DRTV ad from 1991 (directed by David Bailey, no less) and you’ll see the founding of a formula that has been repeated time and again for 27 years. It looks dated, yes. But also strangely familiar. We recognise the authoritative voiceover, the price-points, the stats, the imagery

Everything starts with insight

Our GOOD Bites on rich insight drew a really valuable line. A line that we often see only one end of. That line ends in IMPACT – measurable change to society, how people feel about your brand, or simply to the bottom line. The line goes through IDEAS – resonant, relevant new ways of looking at something

Burst your own bubble

I’m a big believer in trying to see the world through other people’s eyes. It’s an essential skill for anyone working in advertising. That pen portrait on a brief means so much more if you have an inkling of what it means not to be you. I try and do it at weekends, following my

Are you part of a movement?

If you work for a charity, chances are your organisation started as one. Take a look at your origin story and you might be surprised. Macmillan was run entirely by passionate volunteers for 20 years. Save the Children’s founder gathered a rally in the Albert Hall, shortly after being arrested in Trafalgar Square. RSPCA began

What can the World Cup teach us about today’s society?

So that’s it, the World Cup is over. The silver living of our football come down is the fact that, for a couple of weeks, a nation united in hope and support behind a level-headed and united team. With over 30 million Brits* watching at least one game, I took a look at how brands

Why I’m saying ‘It’s not ok’ to Harassment

As part of International Day of the Girl on October 11th 2018, Plan International UK released their powerful #ISayIt’sNotOK campaign video, highlighting the harassment that young girls face on UK streets on an everyday basis. Their accompanying report showed that 66% of girls aged 14 to 21 have experienced unwanted sexual attention in a public

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