What we’re up to

Burst your own bubble

I’m a big believer in trying to see the world through other people’s eyes. It’s an essential skill for anyone working in advertising. That pen portrait on a brief means so much more if you have an inkling of what it means not to be you. I try and do it at weekends, following my

Fashion & the new sustainability frontier

  I was scrolling through my newsfeed last week when I came across something unbelievable. A t-shirt that can clean the air of pollutants? Surely not… Lo and behold it’s true. Startup Kloters are introducing a t-shirt that represents a new frontier in fashion and sustainability. One RepAir t-shirt can offset the pollution emissions of

Reflections on Mental Health Awareness Week

Last Monday I watched Tully, an honest and raw film about parenthood, centred around a mother suffering from postpartum psychosis after the birth of her third child. While some critics have questioned the accuracy of the portrayal of her condition, what’s more important is that the film has sparked conversations about mental health across the

What can the World Cup teach us about today’s society?

So that’s it, the World Cup is over. The silver living of our football come down is the fact that, for a couple of weeks, a nation united in hope and support behind a level-headed and united team. With over 30 million Brits* watching at least one game, I took a look at how brands

Breaking and remaking 27 years of DRTV rules

Take a look at the NSPCC’s groundbreaking first-ever DRTV ad from 1991 (directed by David Bailey, no less) and you’ll see the founding of a formula that has been repeated time and again for 27 years. It looks dated, yes. But also strangely familiar. We recognise the authoritative voiceover, the price-points, the stats, the imagery

For better or worse: where planet, plastic and people collide

‘Can I have a plastic straw?’ Gone are the days when you overhear those words confidently shouted across a bar in central London. We’re all starting to channel our inner David Attenborough and think beyond our drinks to the wider impact of our actions on the planet around us. With campaigns like #strawssuck and Wimbledon’s recent announcement

When is a Fundraiser like a Policeman?

You may be wondering if the pressure of all those May 25 consent deadlines has sent us a little loopy. No, this is what we really asked a room full of fundraisers and marketers. We’d got together in pursuit of an answer to the question: ‘What does fundraising look like in a post-GDPR world?’ In

Work hard but be nice to each other

Over recent years, three of my friends have died. All men. All art directors. All young. Two of them fathers. All, in different ways, died as a result of mental ill health. These are people I’ve worked with. Laughed with. Got pissed with. Shared the highs and lows of agency life. Now there’s a huge

Fundraising: force for improved wellbeing or yet another cause of social anxiety?

    I’ll start with a confession. When people ask what I do for a living, I don’t say ‘fundraiser’. Notwithstanding my 10 year plus career. Why? I’m ashamed that fundraising, meant to be part of the solution to the world’s social problems, has unintentionally become part of the problem. People say their experience of

Newly Wed Royals Demonstrate Demographic Truth About Giving

However you feel about Saturday’s nuptials, Harry and Meghan demonstrated a surprisingly common touch in their choice of wedding gifts. They are both technically part of Generation Y, a happier moniker than the ill-starred Millennial which has become synonymous with self-absorbed snowflakeyness in some people’s eyes. Just for the record, I think that’s lazy, and

Is it OK to love yourself?

Images courtesy of positivityproject_uk I want to share with you a short story about confidence. Whoever told us that it’s not OK to love ourselves? We’ve had it hammered into us from such an early age (well I have) there’s a fine line between confidence and arrogance. Last week, a friend came around for dinner. She’s

Call Me, Maybe?

Act now or never hear from us again. LAST CHANCE to keep hearing about our offers! We’ll miss you ☹ Sound familiar? If your inbox is anything like mine, it’s probably become deluged by every brand you ever had so much as a fleeting relationship with. Some emails have been dull, but some have been

Resilience at work

Our industries attract deeply passionate and highly motivated people. It’s what makes it fun. But when we all take work to heart – what happens when it goes wrong? When that inevitable time comes when we’re not meeting targets or we say the wrong thing – do we cope with adversity well? Or does it

Stay up to date and hear about our GOOD news and events before everyone else does