What we’re up to

Fundraising DRTV has changed. Have you?

For a long time, DRTV for charities felt like it was trapped in a timewarp. The 90 second need-solution-need arc. The powerful but familiar footage. The earnest (always male) voiceover bringing emotion and authority. But TV itself has changed out of all recognition in the last decade. Reality TV is mainstream. Ordinary people are celebrities,

Wear your values on your sleeve

Fashion is shifting. You’re probably thinking that I’m stating the obvious. Of course fashion is shifting, there are new collections hitting runways season after season. Styles change, hem lines get longer or shorter, trousers get wider or more fitted, colours come in and out of fashion. But I’m talking about a bigger shift. A societal


GOOD Agency has been appointed by Breast Cancer Now as its Regular Giving creative agency, after a competitive three-month pitch. As part of a competitive pitch, it has been announced that Breast Cancer Now has named GOOD as its lead fundraising agency responsible for charity’s new Regular Giving mass marketing campaign. Collaborating with the Breast

International Women’s Day: Generation M are ready to be heard – are Fundraisers ready to listen?

As much as I hate to admit it, my life is laced with millennial stereotypes. I’ve got an obsession with indoor plants, am glued to my iPhone, catching up on the hundreds of notifications sitting in my WhatsApp and yes, brunch is my favourite meal of the day. Which generation do you relate to? Perhaps

GDPR – three steps forward

The big day is coming and every charity is in a different state of readiness. Some have been clarifying their approach for months, some have already taken consent to their supporters, and some are facing a looming deadline with an increasing sense of dread. Here are three things everyone can think about. 1) Making it

International Witches Day.

  A week ago today in 1692, women needlessly lost their lives during the Salem Witch trials due to gossip, slander and religious pretence. The word Witch, internationally, has many different meanings. In the past it has traditionally been a threatening, scare-mongering name given to women who supposedly dabble in craft and magic, colluding with

My first monthly gift

Although it’s International Women’s Day, this isn’t about mother nature’s monthly gift… it’s about the journey of setting up my first direct debit donation. I’ve worked in the charity sector for almost 3 years now and I’ve not yet started a direct debit – something I feel terribly guilty about. I’ve spent the last year

International Women’s Day: Falling out of love with Lego

Back in 1994 two siblings, aged six and eight, found themselves at home on a rainy Saturday with nothing to do. So, they decided to turn the living room floor into the ultimate Lego city. There was a fire and police station (complete with jail and dog training centre), there were streets of houses, a

Why are charity boards less diverse than UK’s biggest companies?

In a recent article by Rebecca Cooney at Third Sector, research by Inclusive Boards found that 6.6 per cent of trustees at the top 500 charities by income are from ethnic minority backgrounds, compared with 8.2 per cent at FTSE 100 companies. This at first might seem shocking but, as GOOD’s Deputy MD Hanisha Kotecha

My grandparents’ secrets to happiness

The Grandfather clock chimes in the corridor and there’s a lasagne in the oven. A stressful week has brought me back to my Grandparent’s North London kitchen table and we’re having a good old chat. The debate of the day; are people more anxious these days, or did people just keep it all in before?

The new sustainability

Where once ‘sustainability’ had a very specific focus on the environment and supply chains, its widening meaning now carries implications for everything about how a business operates. ‘Sustainable’, like ‘green’ was a term that was easy to bandy around and a little harder to nail down. A change in packaging here, sign up to the

ICYMI – GOOD Bites: Change your measures, change your outcomes

We can’t Fix Giving unless we challenge and change some of the measures we use. So at this session we partnered with Wood for Trees to outline some alternative models for measuring success – and thus getting to some better, more sustainable outcomes. BREAK YOUR MEASURES When strategy is driven by measures we can quickly

International Women’s Day: Gender equality, just do it.

International Women’s Day is for celebrating all we’ve achieved. It’s about recognising all that still needs to change. It’s about making noise together for a better future for girls, women — everyone. It’s not a day for marketers to serve up lazy and patronising campaigns to push product. But that’s what happens every year, and

International Women’s Day: Imposter Syndrome is that you?

  “What if they think I’m better than I am?” “I’m not sure why they’ve hired me?” “I feel like they think I can do things I can’t. What if they find out?” Sound familiar? How about Imposter Syndrome, does that sound familiar? Most of us will experience a level of self-doubt at some point

Building an engagement portfolio around emotional capital

Classic fundraising campaigns like LiveAid and NSPCC Full Stop still have the power to make most of us fundraisers feel a little envious. What is it about these campaigns that means their legacy lives on? They build what we refer to as ‘Emotional Capital’. It means the fundraiser is giving, not taking. Emotional Capital means

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