The role of Account Manager at GOOD Agency is to manage and take ownership of clients; ensuring projects run smoothly and clients are kept happy at all times.


The right person for the role will have already worked in an agency environment to develop strong direct marketing skills. You’ll have experience of delivering digital projects and multi-channel campaigns.

You’ll be the kind of person who gets stuck in, and really enjoys working as part of a team. The ability to build and own relationships is key, as well as being super organised and having strong project management skills. Attention to detail with a creative eye is also an important skill to possess and develop.


As the main point of contact for your clients, you’ll have a close relationship with key people to ensure you have a full understanding of what your clients need, and how we can best support them to deliver work that will have an impact.

Our projects and channels vary so you’ll gain exposure to everything from brand development, to national fundraising campaigns, to events.

You’ll report to an Account Director, work closely with other Account Managers and play a key role in developing our Account Executives.


  1. The best team: We want people who put others first, who pitch in, help out, get their hands dirty, and are never afraid to ask for help themselves. We think work should be fun and we want to work with people who think the same.
  1. The best process: We need you to manage your time, work efficiently and do your timesheets. This all helps us to deliver the best work.
  1. The best work: We want creative work that wins awards, builds our reputation and builds belief with real people in the real world. We want you to beat bankers, beat targets and beat down the door of award juries.

Job responsibilities for Account Manager

A GOOD Account Manager manages projects and builds relationships with clients to deliver work that surprise and delights our clients.

Your responsibilities include:

Creative and digital thinking

  • Creative critique skills; using evidence to support what will and won’t work
  • Relay client feedback to Creative in a constructive manner
  • Develop creative briefs and brief the creative team
  • Persuasively sell creative to the client, and be confident enough to challenge the client where appropriate
  • Oversee and ensure appropriate sign-off of all agency work before sending onto the client to maintain quality standards
  • Develop an understanding of the role of Planning and Creative and how to utilise the teams properly
  • Display an awareness of available technologies and their potential and barriers
  • Familiarity with the digital environment and processes. Confidently discuss digital opportunities/projects with the client

Business development

  • Proactively develop case studies for internal circulation
  • Demonstrate enthusiasm and involvement in pitches
  • Actively search for and capitalise on development opportunities within existing clients


  • Confidence to communicate with impact, have an opinion and gravitas
  • Practice attentive listening before speaking
  • Communicate clearly and concisely through written, verbal and presentation skills
  • Build relationships with key contacts throughout the agency

Project management

  • Understand agency processes and is responsible for quality control
  • Look and plan ahead to anticipate and avert potential problems before they happen
  • Brief media agencies/suppliers/partners

Financial management

  • Raise invoices, supply invoicing schedules and ensure all billings are raised appropriately
  • Support the team in meeting profit margin targets and maximising the gross profit target of the team/agency
  • Manage monthly forecasts
  • Display expertise in Paprika and related financial tools and spreadsheets
  • Show awareness of and proactively manages profit margins for individual jobs.

Team management

  • Manage own time effectively
  • Maintain an awareness of the workload of others
  • Act as a role model for junior members of the agency
  • Enthusiasm to learn soft skills from senior colleagues
  • Facilitate knowledge-sharing opportunities
  • Provide effective day-to-day management of an Account Executive and conduct appraisals (if appropriate)
  • Upwards and sideways management of team and wider agency colleagues
  • Recognise that whilst client work is the most important thing we do, agency needs must be prioritised as well, e.g. forecasts, training, team meetings, new business, etc.

Being GOOD

Embody and promote our values – Brave, Together and Good

Job descriptions cannot be exhaustive and the post-holder may be required to undertake other duties which will be broadly in line with the above key responsibilities.

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