The world has rarely felt like a more unpredictable place. This time last year, David Cameron was PM, Boris Johnson was Mayor of London and Hillary Clinton was on track to become the USA’s first female President. And, of course, Brexit was a distant, not to mention unlikely, prospect.
In the world of charities and fundraising, Stuart Etherington’s NCVO report was still being debated and the new Fundraising Regulator had just opened for business.
So where are we now? And what happens next?
That’s the question that 20 or so people joined us on a cold, dark morning on Thursday to ask.
To help us answer the question we were joined by Canvas 8, an insight consultancy who specialise in looking at changing behaviours.
They reminded us that there is, of course, loads going on in people’s lives. Technology. Politics. Work. And much of it is profoundly uncertain.
So their overarching insight is that people are looking for a sense of control over their lives. Whether it’s wanting to control their central heating from their phones, or reduce the number of apps they rely on, or carefully manage their public profile.
That has huge implications for their relationships with causes, where charities have previously either taken or assumed control. Choice is now central to the agenda. And thanks to consent, it’s also explicitly offered, right up front.
How will this change what you do in 2017?
And how does it sit alongside other emerging trends such as instant gratification, the need to belong and the desire connect locally?
They’re all increasingly important to people. Which means they should also be important to us, to a greater or lesser degree.
Get in touch if you want to talk more about what the future might hold – and what you might do to make the most of it.