GOOD Ambition

At GOOD we recognise the importance of keeping the conversation about diversity and inclusion alive with tangible demonstrations of support that really make a difference.

In celebration of Black History Month in October, we’re pleased to announce an important initiative.

We’re launching the GOOD Ambition scheme – offering heavily discounted rates to any diverse commercial brands out there, wanting to rise up and to do some good in the world. So if you’re a business that needs advice, help with campaigns, a big idea or some production support, and you wouldn’t otherwise have the budget to pay for the services of an integrated Agency, please get in touch at

The scheme opens from 1st October 2020 and will continue until 30th September 2021.

To qualify, you need to be a brand led and managed and / or focussed on promoting diverse products and services to consumers – wanting to do good in society.

PINK (LGBT), BAME & Disability Brands as well as those aimed at providing purposeful services to elderly demographic groups, or those from underprivileged / low income groups are welcome.

Also included are those small and start-up businesses tackling specific social or environmental issues.

We’ve 5 places on our scheme – depending on size and scope of projects. If you’re not sure whether you qualify, do get in touch for a chat.