26/03/2015

We collaborate with CharityComms to help you plan, create and distribute content that adds value

Content marketing conference, 16th April 2015, 09.00 – 16.30

GOOD Agency and CharityComms have worked with experts across the sector, successfully using content in their marketing and fundraising strategies, to create a content marketing conference.

GOOD Content can help you tell stories that inspire people to take an action. From purchasing a product, participating in an event or pledging support to donating money or time, changing behaviour or simply sharing the story with someone else.

This event programme is full of useful insights and practical examples to help you develop an effective strategy to plan, create and distribute content that will inspire your audiences to take an action for you.

Shoba Mistry, Head of Marketing at Fairtrade Foundation will discuss how our short film became their flagship piece of content to create empathy, drive engagement and income.

Discover more about the art of meaningful storytelling and why it matters to Nicole, here.

09.00 – 09.20 Registration

09.20 – 09.25 Welcome
Vicky Browning, director, CharityComms

09.25 – 10.00 Is it content or just an ad?    
Adam Bracegirdle, creative director, VICE UK
Nicole Parkinson, head of social and content, GOOD Agency

10.00 – 10.40 Panel discussion: The psychology of social sharing
Subi Gnanaseharam, social media manager, Jamie Oliver Ltd
Joanna Creed, social media and food policy manager, Jamie Oliver Food Foundation
Jo Eden, social media and communities executive, British Heart Foundation
Rob Blackie, director of social (UK), OgilvyOne Worldwide

10.40 – 11.10 Putting your audience at the heart of your content strategy
Daniel Dodd, director of communications and content, National Trust

11.10 – 11.25 Discussions: content marketing at your charity

11.25 – 11.55 Refreshment break

11.55 – 12.35 Breakout session one

Breakout A: Fairtrade Foundation – creating content that drives value
Shoba Mistry, head of marketing, Fairtrade Foundation

Breakout B: Inspirational Instagram campaigns from WaterAid
Rowena Campbell, social media manager, WaterAid        

Breakout C: Making content marketing a conversation
Charlie Peverett, strategist, Neo       

12.40 – 13.20 Breakout session two

Breakout D: How RNLI creates content to attract a younger audience
Sarah Marsh, senior product marketing manager, RNLI
Martin Wilson, innovation project manager, RNLI

Breakout E: Creating branded video content for news stories
Rebecca Kiely, PR manager, F-Secure
Jeremy Jeffs, founder, Magneto Films

Breakout F: A model for planning content in the broadcast ecosystem
Zoe Camper, head of digital, Arthritis Research UK

13.20 – 14.20 Lunch

14.20 – 14.50 How Tesco creates content for social media
Joanna Rose, head of content and social, Tesco

14.50 – 15.20 The art and science of storytelling
Hilary Cross, director of marketing and communications, Macmillan Cancer Support
Ali Sanders, head of brand, Macmillan Cancer Support

15.20 – 15.50 Refreshment break

15.50 – 16.10 Looking beyond your charity’s own creative forces
Chris Cox, digital communications manager, Mind

16.10 – 16.25 Discussions