Following a succession of new business wins, purpose-driven strategic and creative agency GOOD has appointed Bryn Attewell, formally a Global ECD at WPP/Grey London, as its new Executive Creative Director. Attewell will be responsible for driving GOOD’s acceleration into sector-leading creativity, as demand grows for the agency’s Purpose-led offering from both charity and commercial clients.
With many years of experience, Attewell has worked as a Copywriter, Creative Director and Executive Creative Director on some of the world’s most successful brands including Ford, Mondelez, Virgin, Microsoft, Vodafone and GSK. Most recently, he has been a Global ECD at WPP/Grey London for some of WPP’s most important global clients. Prior to that, he worked at GTB as UK ECD on Ford, FCB, The & Partnership and Rapier. He was also Creative Director on the ground-breaking campaign, ‘This Girl Can’ for Sport England, which became a culturally significant moment across the globe, helping to motivate over 3 million women in the UK alone to get up and get running (or jumping, or lifting….). The launch campaign won 9 Cannes Lions, including the inaugural Glass Lion and the Grand Prix for Good. Six years after that initial launch, This Girl Can is still going strong.
On his appointment, Nilesha Chauvet, Managing Director of GOOD said: “We’ve had an incredible year. Charity clients are demanding fresh ideas to help build powerful cause-led Brands and to raise vital funds. Commercial clients recognise a need to differentiate with Purpose as they recover post-pandemic. In recognition of the powerful creative needed to help clients cut through, GOOD needed someone special. Bryn is that rare talent that’s able to deliver both domestic and international work, big, bold, ideas as well as effective digital and direct response campaigns. He’s here to super-charge our creative work and I can’t wait for him to get started.”
On his appointment, Bryn Attewell said: “I’ve been hugely impressed by the deep knowledge and commitment that exists within GOOD. I honestly can’t think of a more important agency to be joining at a more important time. To be spending my days helping solve problems in a way that has a positive impact on people and the planet, that’s a dream brief for me.
Having spent many years working on big, global brands, I’ve seen how the drive to more purposeful communications has become increasingly important. Most agencies aren’t well-equipped to tackle the unique problems that exist within the purpose and charity sectors. GOOD’s knowledge and expertise is not only unique, it comes from a genuine place – they’re not playing at purpose. It’s why I was so keen to join them. With decades of experience in a sector where you can’t fake commitment, there really is no place like it in London.”
Bryn Attewell replaces Reuben Turner as ECD of GOOD. Reuben steps into a new role as consultant to allow him time to explore new creative avenues. He will remain with GOOD as a consultant and advisor on a select number of Clients.