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Purpose in 2021
Next year, we expect to see businesses place an even greater emphasis on the need to balance their drive for profit with the need to do good.
This report aims to inspire brands to make an even greater commitment to Purpose, whilst providing clear strategic recommendations on how business leaders can make Purpose a priority.
We’re not focusing on temporal ‘trends’. Instead, we examine the longer-term commitments that businesses are starting to make to create value in a new world.
We believe the 2020’s will be the decade where we see not just the commitment – but the evidence – of brands and businesses taking a leading role in re-balancing the world to be more equitable, inclusive and sustainable.
Posted by Lucy Martin
