And get results.
Recently this pack, featuring amputee veteran Lance-Sergeant Nathan Cumberland, generated a surprise Â£10,000 donation from a supporter.
While ourÂ Remembrance Day Appeal, featuring the stories of veterans from Afghanistan, Northern Ireland and Burma, inspired a Â£3,000 gift from a complete stranger.
It’s great when you get target-smashing response rates, average gifts and ROI’s. But it’s also wonderful to know when you’ve moved individuals to outstanding acts of generosity. In other words, helped to unleash their good.