GOOD PeopleGOOD People

GOOD People

There are 45 of us. We’re specialists in every major discipline, united by a belief in the power of communication to unleash the good in everyone.

  • Chris Norman

    Chris Norman

    Strategy Director

    Chris helps our clients unlock where they need to go and how they need to get there – using the power of values, emotions and culture to unleash the good in everyone.

  • Nicola Lapsley

    Nicola Lapsley

    Head of Client Development

    Nicola is in charge of making sure our existing and prospective clients get where they need to go. From average to amazing, from unsure to inspired. Talk to her about how we can help you unleash the good in people.

  • Michael Wright

    Michael Wright

    Associate Director – Client Services

    Relationships are a central part of everything we do, and that means Michael is too. He makes sure our relationships with clients are fine-tuned to deliver the very best strategy, creative and results.

  • Graham Banks

    Graham Banks

    Finance Director

    A strong believer in profit with a purpose, Graham leads our Finance and Operations team and helps guide the business in a GOOD direction.

  • Reuben Turner

    Reuben Turner

    Creative Director

    Unleashing the good starts with ideas, and Reuben’s lucky enough to lead the best team in the sector – writers, and designers, film-makers and animators, thinkers and doers.

  • Dan Dufour

    Dan Dufour

    Associate Director – Brand

    Dan helps organisations define their purpose and inspire people to be part of it. He’s helped household names in every sector tell a simpler, stronger, more effective story.

  • Nicole Parkinson

    Nicole Parkinson

    Head of Social and Content

    Telling stories and starting conversations is Nicole’s job – whether putting together a brand film that moves people to tears, creating an experience that every passer-by wants to engage with, or delivering a social strategy that unleashes good not just Likes.

  • Jo Hankin

    Jo Hankin

    People Manager

    We’re fiercely proud of our culture, our values and our people – and we’re just as proud of Jo, because she looks after them all like no-one else could.

  • Annie Moreton

    Annie Moreton

    Associate Director – Fundraising

    Annie introduced face-to-face fundraising to the UK while at Greenpeace. She helped to lead Save the Children’s stratospheric fundraising success. Today Annie works at GOOD helping our clients define, devise and implement successful fundraising strategies and campaigns.

  • Marc Gilbert

    Marc Gilbert

    Head of Digital Delivery

    Marc delivers – from a complex website to a simple form, Marc makes sure your digital project is on time, on budget and able to unleash the most good it possibly can.