ESCADA The Experience Exchange

  • Social Purpose
  • Content Creation 
  • Engagement Strategy

Defining an authentic social purpose

ESCADA, the fashion house that dresses powerful women including Angela Merkel, Hillary Clinton and Helen Mirren, wanted to find a way to reach a new generation of ESCADA women in an authentic and impactful way.

In order to engage with this new target audience, ESCADA needed to find their social purpose to be successful.

A powerful heritage

ESCADA has an incredible heritage, founded in 1978 by Margaretha and Wolfgang Ley, the brand is rooted in a confident and elegant vision of femininity, a brand built by strong women for strong women. ESCADA wanted to celebrate their heritage and prove that it’s possible to follow your own path, with self-belief, talent and a great sense of humour.

Introducing the Experience Exchange

A digital content series featuring notable women who have helped create positive societal shifts for other women around the world. In the films they share their individual experiences and diverse stories, as well as offering their advice and knowledge to others, answering questions sourced from real women facing workplace challenges.

The six contributors are actor and activist Lily Cole, tennis player Andrea Petkovic, comedian and writer Deborah Frances-White, founder and CEO of MakeLoveNotPorn Cindy Gallop, broadcaster, author & engineer Yassmin Abdel-Magied, and speaker, consultant & founder of Women Who Otegha Uwagba.

 

It’s all about making a difference

The Experience Exchange aims to help women share their strength and create a resource of advice and inspiration with genuine value. With ‘The Experience Exchange’ we want to show that when we share our stories, struggles and strength, we can all rise.  We can change what success looks like.

Watch all the films here