What we’re up to

Who do you believe in a post-truth world?

We live in strange times. The Oxford Dictionary has announced the Word of the Year as Post-truth. And you hardly have to pick through the bones of 2016 to find out why – truth has taken a battering over Brexit, been trumped by Trump, and even been a casualty of war in Syria. Adam Curtis’s

Players wanted

When we floated the idea of a Good Bites on Gaming, we weren’t sure anyone would come. The huge and growing gaming industry and audience have been largely ignored by the voluntary sector until recently, but there’s a growing appetite to engage with the world of play. The proof – last Thursday’s session was a sell-out.

Politics, business and early adopters

It’s been an interesting week in politics, and a strange one for business. The Stop Funding Hate movement, asking advertisers to divest in titles such as the Sun and the Mail has seen huge traction. But not much in the way of results. A single tweet from Lego saying that they had no promotions planned

Social purpose is not just for Christmas

The first flurry of Christmas ads from brands aiming to influence our festive purchasing in their favour is quickly turning into a blizzard. Many will no doubt link their campaign to some sort of cause, but I suspect fewer will be so overt with their goodwill towards men, women, children, puppies and the planet than

‘GOOD Agency? What’s that? An agency that promotes… goodness?’

Something along those lines! As someone with (very) limited experience in the world of work (getting through A Levels usually takes up most, if not all my time), coming to work at GOOD Agency for a week has been an eye-opening experience and has set a pleasant benchmark for when I do enter the professional

With new power world comes new challenges, but the same responsibilities.

Much has been written about the rise of ‘new power’ businesses, at the expense of ‘old power’ models, but the responsibilities and accountability within this new approach is only just taking shape. Governments and charities are also struggling to understand their role; with trust in them eroding and technology giving access to, and commercialising, many

How to use vloggers without selling out

Joining Obama and Queen Elizabeth II, Zoella was recently immortalised as a waxwork in Madame Tussaud’s museum. Vogue’s recent fashion week even dared to replace the front row of senior editors with teenage millennials to reach out to a wider audience.  We live in a brave new world where ordinary, talented folk can pick up

Fundraising events – boom or bust?

We’re in the midst of a fundraising events ‘boom’. A collapse in hard-sell fundraising techniques has led many organisations to turn 180 degrees and think about products that engage and attract people, rather than ones they have to talk them into. But any boom comes with an eventual bust, and there’s a danger that event

Digital should be a why, not a how.

Sneaked under the radar this week is the news that the Mayor of London’s Penny for London initiative is to close. By enabling people to add micropayments to everyday contactless purchases like their bus ticket or their lunchtime sandwiches, it aimed to raise £25m for good causes across London. After two years, the total stood

Building a social purpose you can believe in

Apparently, according to a new film from Natwest, “we are what we do”. From climate change to racism and hatred, to the suffragette movement, wartime bravery, and everyday acts of compassion, it’s all about humanity and our capacity to do right, and wrong, things. Don’t get me wrong. I’m all over brands having a conversation

Finding the ‘magic number’ of communications

  We live in a world of good/bad numbers. My Instagram post got 142 likes (good number). My post-holiday inbox contained 36 emails (bad number). Apple iPhone 7s ‘sold out’ in the first weekend after launch (zero left, must be a good number, so we are led to believe). Simple one-dimensional numbers reassure us in

The potential of behaviour change for good: a look across sectors

A nudge from Government One of the responsibilities of the UK government is to protect the health and wellbeing of its citizens. Historically, the approach to this has either been through changes to the law (wearing a seat belt), or through communicating information (eating 5-a-day). The former is greatly effective where it can feasibly be

Legacies in the age of social

  This week the great marketing sector stars have aligned and we’ve seen Social Media Week and Remember a Charity Week fall on the same 7 days. Coincidence, this may be, but we think the overlap between legacies and social channels is a particularly interesting one. We know a will is something deeply private and

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