What we’re up to

The potential of behaviour change for good: a look across sectors

A nudge from Government One of the responsibilities of the UK government is to protect the health and wellbeing of its citizens. Historically, the approach to this has either been through changes to the law (wearing a seat belt), or through communicating information (eating 5-a-day). The former is greatly effective where it can feasibly be

Legacies in the age of social

  This week the great marketing sector stars have aligned and we’ve seen Social Media Week and Remember a Charity Week fall on the same 7 days. Coincidence, this may be, but we think the overlap between legacies and social channels is a particularly interesting one. We know a will is something deeply private and

Trust is fragile. Belief is power.

It’s not new news that trust in charities is the lowest recorded since 2005. But charities aren’t alone. Public trust has fallen in all major institutions since 2005. The church, the Government and business – all have been rocked by scandals that have left the public in a heightened state of scepticism. It’s also not

Why you need a cyclist in your fundraising team

  11 million people stayed up late last week, glued to their screens to watch Laura Trott and Jason Kenny’s incredible evening unfold. As fundraisers, we are all storytellers, and this was quite a story. A romance. A thriller. There was an enemy to fight – a bad-guy with a false start pistol. There was

Pokémon Go-ing Wild

If you’ve been walking around the streets of New York, London, or just about anywhere, it is likely that you’ve seen the familiar site of someone with their eyes glued to their phone screen. However, rather than swiping right on Tinder or posting a new Instagram, it’s likely that they (or, quite probably, you) are

“Work.” It’s all in the mind.

You know, and I know, that ‘work’ is largely broken. A huge amount of the population is overworked, stressed and missing out on the important things in life. (Anyone who’s witnessed the recent troubles on Southern Rail in the last few months will have seen this thrown sharply into focus – family time a distant memory,

Brexit – the news for charities

In many ways the charity sector – like every sector – is still reeling from the Brexit shock. Clearly it’s not good news for many voluntary sector organisations. And the fact that it was so unexpected reflects the fact that the views of most people in the sector don’t reflect those of over half the country

Sometimes bravery is staying the same

It takes real guts not to vote for change. Not to throw over the status quo for an unknown but novel future. It takes bravery to work with what you’ve got, to drive challenge and change from within. I’m talking, of course, about the Tate’s new brand refresh (what else?) The temptation is always there,

Beyond disruption

There are certain words that quickly become advertising trends. Content advertising, native advertising, disruptive advertising. Soon, no agency PowerPoint deck is complete without them, for fear of looking hideously stuck in the noughties. In time, the word advertising is quietly dropped. Often because it’s considered a filthy expression. Let’s just talk about content, being native,

Going back to go forward

The ‘new’ Co-operative brand by North is something of a revelation. I’d love to have been in the meeting where it was presented (“and your new brand is… your old brand!”). It’s potentially something of a strategic triumph, reconciling diverse aspects of the Co-op – modern, ethical, Fairtrade; yet familiar, rooted in tradition, the small shop

Brands should behave like journalists

What do you think publishing networks listed as the biggest threat to their business? Not ad blockers or citizen journalists, but brands themselves becoming publishers. We think behaving like a journalist is the key to cracking social media. Here’s why and how to do it. Remember when Morgan Spurlock spent 30 days eating happy meals

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