What we’re up to

‘GOOD Agency? What’s that? An agency that promotes… goodness?’

Something along those lines! As someone with (very) limited experience in the world of work (getting through A Levels usually takes up most, if not all my time), coming to work at GOOD Agency for a week has been an eye-opening experience and has set a pleasant benchmark for when I do enter the professional

With new power world comes new challenges, but the same responsibilities.

Much has been written about the rise of ‘new power’ businesses, at the expense of ‘old power’ models, but the responsibilities and accountability within this new approach is only just taking shape. Governments and charities are also struggling to understand their role; with trust in them eroding and technology giving access to, and commercialising, many

How to use vloggers without selling out

Joining Obama and Queen Elizabeth II, Zoella was recently immortalised as a waxwork in Madame Tussaud’s museum. Vogue’s recent fashion week even dared to replace the front row of senior editors with teenage millennials to reach out to a wider audience.  We live in a brave new world where ordinary, talented folk can pick up

Fundraising events – boom or bust?

We’re in the midst of a fundraising events ‘boom’. A collapse in hard-sell fundraising techniques has led many organisations to turn 180 degrees and think about products that engage and attract people, rather than ones they have to talk them into. But any boom comes with an eventual bust, and there’s a danger that event

Digital should be a why, not a how.

Sneaked under the radar this week is the news that the Mayor of London’s Penny for London initiative is to close. By enabling people to add micropayments to everyday contactless purchases like their bus ticket or their lunchtime sandwiches, it aimed to raise £25m for good causes across London. After two years, the total stood

Building a social purpose you can believe in

Apparently, according to a new film from Natwest, “we are what we do”. From climate change to racism and hatred, to the suffragette movement, wartime bravery, and everyday acts of compassion, it’s all about humanity and our capacity to do right, and wrong, things. Don’t get me wrong. I’m all over brands having a conversation

Finding the ‘magic number’ of communications

  We live in a world of good/bad numbers. My Instagram post got 142 likes (good number). My post-holiday inbox contained 36 emails (bad number). Apple iPhone 7s ‘sold out’ in the first weekend after launch (zero left, must be a good number, so we are led to believe). Simple one-dimensional numbers reassure us in

The potential of behaviour change for good: a look across sectors

A nudge from Government One of the responsibilities of the UK government is to protect the health and wellbeing of its citizens. Historically, the approach to this has either been through changes to the law (wearing a seat belt), or through communicating information (eating 5-a-day). The former is greatly effective where it can feasibly be

Legacies in the age of social

  This week the great marketing sector stars have aligned and we’ve seen Social Media Week and Remember a Charity Week fall on the same 7 days. Coincidence, this may be, but we think the overlap between legacies and social channels is a particularly interesting one. We know a will is something deeply private and

Trust is fragile. Belief is power.

It’s not new news that trust in charities is the lowest recorded since 2005. But charities aren’t alone. Public trust has fallen in all major institutions since 2005. The church, the Government and business – all have been rocked by scandals that have left the public in a heightened state of scepticism. It’s also not

Why you need a cyclist in your fundraising team

  11 million people stayed up late last week, glued to their screens to watch Laura Trott and Jason Kenny’s incredible evening unfold. As fundraisers, we are all storytellers, and this was quite a story. A romance. A thriller. There was an enemy to fight – a bad-guy with a false start pistol. There was

Pokémon Go-ing Wild

If you’ve been walking around the streets of New York, London, or just about anywhere, it is likely that you’ve seen the familiar site of someone with their eyes glued to their phone screen. However, rather than swiping right on Tinder or posting a new Instagram, it’s likely that they (or, quite probably, you) are

“Work.” It’s all in the mind.

You know, and I know, that ‘work’ is largely broken. A huge amount of the population is overworked, stressed and missing out on the important things in life. (Anyone who’s witnessed the recent troubles on Southern Rail in the last few months will have seen this thrown sharply into focus – family time a distant memory,

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