What we’re up to

Tech needs to find a genuine Social Purpose, not just claim a social good

I recently watched Secrets of Silicon valley on BBC2 with disbelief as tech companies lined up to claim they were doing social good, but none demonstrated any consideration for the potentially massive, negative social impact of their creation. Too many tech businesses, large and small, seem to have forgotten the fundamental rule of business; society allows businesses

The real Giving Tuesday opportunity

Last Thursday we hosted 30 or so people here at GOOD who were from a diverse range of organisations but shared one goal – to make Giving Tuesday 2017 a brilliant success. In case you didn’t know, Giving Tuesday originated as a grassroots initiative in the US to temper the runaway consumerism of Black Friday and

What can we learn from the Absolute Boy?

Whatever your politics, it’s hard to deny that the rise of Jeremy Corbyn has been an unexpected phenomenon that has transformed our political landscape in the last few months. With trust in politics, the media, business and charity at an all-time low, it’s time to take stock and look at what we can all learn

Masculine Generosity

We went for Friday night drinks on one of the sunny evenings last month. It was my friend’s round and when she asked what I’d have, I went for an Aperol Spritz. She laughed and said, “and you’re sure you’re not a girl?” It stuck with me because it’s an experience I haven’t had for

A brave new world of media for charities

The world we live in changes daily. This morning we tried to make sense of what’s happening in the media landscape, and what it means for campaigning and fundraising. There is a tasty cocktail of trends, technologies and tactics emerging, but here are just a few. The media landscape is in flux Remember the days

The ‘purpose backlash’​ isn’t taking us forwards.

It would be great if the ‘purpose backlash’ in advertising and marketing was a bit less backward looking. In the 90s & 00s I spent a lot of my career working on FMCG and car and energy and finance brands, and I worked with some great people and we had a lot of fun and

A new senior management team, and a new era at GOOD

It’s been a great year for GOOD. We’ve grown, adding NSPCC, ShelterBox and Plan International UK, among others, to our client roster. And we’ve celebrated some great work including mould-breaking DRTV for WaterAid, launching Dogs Trust’s Puppy Playgroup and a new sustainability and responsibility programme for Pernod Ricard. Following on from these successes, we’ve brought a new senior


We mean this. GOOD Agency has gone vegetarian. Not just for a week. Not just for a month. Forever? What does it mean? Well, our staff are free to eat what they want. But all our catering for meetings, internal and external events, parties and hangover breakfasts will be meat free. From now until forever.

Dear David

I’m a big fan of Peep show, so obviously, I find David Mitchell (Mark), incredibly funny. What I’m not such a big fan of, and what I certainly don’t find funny, are Mitchell’s attitudes towards gender stereotyping within the Advertising and Marketing Industry. Mitchell’s article in the Guardian, in response to the Advertising Standards Authority’s

The rules of fundraising are changing

The ‘rules’ of fundraising have been torn up. They’ve been torn up by regulation, by the culture we operate in and by a new breed of supporters. Supporters who want to give on their terms and get something back for it in return.  Supporters who want to feel good and not just a source of

One moment in time

It’s probably not something you’ve ever been asked. Or thought about. But, if you could only show your audience one fleeting moment, what would you choose? Take a minute to think about it. Longer if you need. One amazing moment. Got it? Are you sure? Just one? Great. Now freeze that moment in your mind.

Ritson is wrong

I read the recent article Mark Ritson wrote for Marketing Week with surprise and a sense of disappointment; I couldn’t believe someone held in high regard could have such out dated views. The article was well crafted but Mark’s argument was flawed on so many basic levels. His binary view that “marketing is about profit, not purpose”,

Plan A is not fit for Purpose

According to M&S, their recent ‘Spend it well’ campaign echo’s Plan A’s ethos, “on the more altruistic scale – spend it well on products that haven’t harmed the planet, and make a positive difference by shopping in stores that are helping your community.” Having let it bed in for the last couple of months, you would

Giving Tuesday. A chance for charities to give back

Giving Tuesday – a chance for charities to give back Over the last 6 years, Giving Tuesday has grown from a grass-roots movement in the US to become a global phenomenon, tapping into the anti-capitalist zeitgeist, a reaction to Black Friday and Cyber Monday. Here in the UK, we’ve embraced Giving Tuesday with open arms

Legacy Marketing – getting it right, right now

Engaging in conversation with a lively audience after a recent GOOD Bites session on how to do death better, I could almost hear a sector silo door creaking open. Enthusiastic, energetic fundraisers happy to dump the preconceptions and armed with excellent insight and strategic ambition are no longer content to sit on the organisational side-lines.

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