What we’re up to

Pepsi has joined the Woke Olympics

Woke (adj): being aware (Relating to Racism and Social Injustice) Maybe you’ve seen the worst ad of 2017 but if you haven’t, we’d advise you not to. In a nutshell, it was Pepsi’s attempt to be socially conscious and appear ‘woke’ but they didn’t convince anyone. The term woke first arose in the publics’ conscious

A trip to the drycleaners

Twenty years ago I sat in a D&AD lecture hall listening to Bob Gill. Fresh out of University I was hanging on his every word. I thought he was one of the most smart, funny and inspiring creatives I’d seen. Still do. However there was one valuable piece of advice that stuck with me: “When

Is it really time to sink the pink?

This article was circulated in an email thread at GOOD today, and it ruffled a few feathers. My mum made me do Race for Life’s Pretty Muddy event with her and a group of her friends. Women who are rarely seen in pink and never seen in tutu’s. They love the fancy dress element, the pink,

The demographics question

One great joy of marketing is learning to speak to people who are different from yourself. Young mothers. Feisty teenagers. Dutiful pensioners. All people whose skins I’ve had to inhabit over the years, to understand what makes them tick. Clients often come to us questioning which demographic group they should focus on. Or come with

Unacceptable in 2017

I saw an ad in the underground today that made my blood boil. What was it that made me externalise my thoughts? To actually put pen to paper? A 16-sheet ad, part of an award-winning campaign from a popular estate agent with the headline ‘A charming period property with a modern extension’. So far so

The end of the middle ground?

I did jury duty recently. If you ever want to step outside your bubble and spend some time with a genuinely random selection of the UK populace I couldn’t recommend it more. One juror would arrive every morning and slap her copy of the Daily Mail on the table with a resounding thud. It reminded

What’s next?

The world has rarely felt like a more unpredictable place. This time last year, David Cameron was PM, Boris Johnson was Mayor of London and Hillary Clinton was on track to become the USA’s first female President. And, of course, Brexit was a distant, not to mention unlikely, prospect. In the world of charities and

My predictions for 2016

Here’s what’s going to happen in 2016. The EU Referendum will result in a popular vote to remain, settling the Europe question once and for all; and enabling David Cameron to quieten the radical Eurosceptic wing of the Conservative party. The vote will end a period of economic uncertainty and lead to an upswing in

Who do you believe in a post-truth world?

We live in strange times. The Oxford Dictionary has announced the Word of the Year as Post-truth. And you hardly have to pick through the bones of 2016 to find out why – truth has taken a battering over Brexit, been trumped by Trump, and even been a casualty of war in Syria. Adam Curtis’s

Players wanted

When we floated the idea of a Good Bites on Gaming, we weren’t sure anyone would come. The huge and growing gaming industry and audience have been largely ignored by the voluntary sector until recently, but there’s a growing appetite to engage with the world of play. The proof – last Thursday’s session was a sell-out.

Politics, business and early adopters

It’s been an interesting week in politics, and a strange one for business. The Stop Funding Hate movement, asking advertisers to divest in titles such as the Sun and the Mail has seen huge traction. But not much in the way of results. A single tweet from Lego saying that they had no promotions planned

Social purpose is not just for Christmas

The first flurry of Christmas ads from brands aiming to influence our festive purchasing in their favour is quickly turning into a blizzard. Many will no doubt link their campaign to some sort of cause, but I suspect fewer will be so overt with their goodwill towards men, women, children, puppies and the planet than

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