Since 2010, we’ve helped WaterAid build belief in clean water – the single biggest way you can transform lives in the developing world. Our deep understanding of audiences has helped us develop integrated fundraising campaigns across DRTV, OOH, press, inserts, digital, direct and social; breaking fundraising targets and beating bankers time and time again, to help raise millions for WaterAid’s vision of clean, safe water for everyone everywhere by 2030.

Picture of a WaterAid stand tap.

We’ve created several ground-breaking inserts and DRTV commercials which have helped bring clean water to communities around the world.

  • WaterAid Eric Banker insert
  • WaterAid GULP insert

Powerful truths build belief. Our inserts have smashed target after target.

WaterAid WaterGraph at Canary Wharf

Innovation is always in the air at GOOD Agency. This was the first interactive ‘aquascript’ installation in the UK.

A poster on a tube train depicting a young girl carrying a heavy canister of water. The copy line reads 'Chest pains and sores and punishing chores. That’s what little girls are made for'. Part of the record-breaking To Be A Girl fundraising campaign for WaterAid by GOOD Agency.

Campaigns like To Be a Girl have broken fundraising records and helped WaterAid build belief among a wider public.