National Trust: safeguarding the irreplaceable

Not many people realise National Trust is a charity that relies on donations. After paying for membership, tea and cake – and having a lovely day out – why would you?

We’ve worked with National Trust to develop a fundraising proposition that’s aligned with their brand positioning and builds belief in the very real need to support them. And we’re activating that belief to raise vital funds from visitors, members and donors.

An image of beautiful coastline with the words “I’m a poet’s muse. Look after me.” Part of a coastal fundraising appeal for the National Trust by GOOD Agency.

Our coastal campaign captured the ever-changing character of the 775 miles of coastline managed by the National Trust.

A woman in a hard hat looking at water damage to a roof, combined with the words “Now more than ever, The Vyne needs you”. Part of a fundraising appeal for the National Trust by GOOD Agency.

Our appeal for the Vyne raised much-needed funds for a beautiful Tudor house that was under threat from the elements and needed urgent repairs.

Pages from a leaflet telling the story of a fundraising appeal for the Vyne, a National Trust property.

The National Trust is full of rich stories. It’s our job to tell them well, and raise the funds needed to make sure they have happy endings.

It’s been a busy year for special places – thanks to you”. Inside there is an image of a couple cycling through an idyllic National Trust property and the headline “Together we’ve done great things”.

To help build belief in fundraising at the National Trust it’s vital to show supporters the amazing impact of their donations. This loyalty piece took supporters through a whole year of incredible work made possible by their support.