National Trust

Not many people realise that National Trust is a charity that needs support – even their members. We’ve helped the Trust develop a compelling case for support and fundraising proposition that aligns with and supports their brand positioning. We’re now implementing it across visitor, member and donor audiences to change perceptions and levels of engagement.

An image of beautiful coastline with the words “I’m a poet’s muse. Look after me.” Part of a coastal fundraising appeal for the National Trust by GOOD Agency. A woman in a hard hat looking at water damage to a roof, combined with the words “Now more than ever, The Vyne needs you”. Part of a fundraising appeal for the National Trust by GOOD Agency. Pages from a leaflet telling the story of a fundraising appeal for the Vyne, a National Trust property. It’s been a busy year for special places – thanks to you”. Inside there is an image of a couple cycling through an idyllic National Trust property and the headline “Together we’ve done great things”.