Cancer Research UK

RaceForLifeTop-Video-Preview-940x529

Our ‘this army’ films brought to life the real-life stories of the women behind Race for Life.

  • A series of illustrations depicting unusual activities such as becoming a jedi. They are part of a campaign for Cancer Research UK’s Dryathlon challenge by GOOD Agency.
  • A series of illustrations depicting unusual activities such as playing poker with a grandmother. They are part of a campaign for Cancer Research UK’s Dryathlon challenge by GOOD Agency.
  • A series of illustrations depicting unusual activities such as sewing sequins onto underwear. They are part of a campaign for Cancer Research UK’s Dryathlon challenge by GOOD Agency.
  • A series of illustrations. They are part of a campaign for Cancer Research UK’s Dryathlon challenge by GOOD Agency.

A series of animations and GIFs helped Dryathletes choose the worthwhile, fascinating or just plain daft activities they could take up during a month off the booze.

RaceForLifeBottom-Video-Preview-940x529

Millions of women run – including those who Race for Life. But there’s no ‘woman running’ emoji. Our campaign is going to change that.