Appello: vitality for life

Appello is a new wellbeing and wearable technology brand whose purpose is to help people live safer, healthier, happier lives.

We brought the new brand to life with a new strategy and story, brand architecture and visual & verbal identity. Then we helped to launch it to internal and external audiences.

a white logo on an orange background. It spells out the word ‘appello’ and the final letter O contains a graphic smile. An optimistic brand created by GOOD Agency.

The new identity conveys the optimism of a brand that’s all about vitality for life.

  • a stack of printed spirit booklets created to engage staff at the connected healthcare brand Appello.
  • a stack of business cards created to engage staff at the connected healthcare brand Appello.

We brand ‘from the inside out’ to engage staff from the outset – that’s why a spirit book was among the first materials we produced.

a mocked-up image of a mobile phone and a connected home device both bearing the Appello logo created by GOOD Agency.

The new identity was designed with new wearable and connected-home technology in mind.