Appello

Appello is a wellbeing and wearable technology brand whose purpose is to help people live safer, healthier, happier lives.

We brought the new brand to life with a new strategy and story, brand architecture and visual & verbal identity. Then we helped to launch it to internal and external audiences.

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  • a stack of printed spirit booklets created to engage staff at the connected healthcare brand Appello.
  • a stack of business cards created to engage staff at the connected healthcare brand Appello.
a mocked-up image of a mobile phone and a connected home device both bearing the Appello logo created by GOOD Agency.