Release your remarkable.
And give someone the chance of life.
Every brand worth believing in deserves a proposition that can unite its communications behind a single-minded human purpose. Anthony Nolan needed an offer that was as powerful for people giving stem cells as those baking cakes, or carrying out life-saving research.
A visual identity refresh helped to simplify the brand assets, helping the Anthony Nolan brand to work harder for supporters, patients and researchers as well as younger audiences.