Anthony Nolan: release your remarkable

Anthony Nolan have a unique offer to supporters – you, yes you, can save someone’s life. But that offer felt like it was restricted to the small number of people who are eligible to give stem cells. We helped to extend it to everyone: the people who give, bake, run, research – all those who help Anthony Nolan save the lives of people with blood cancer.

A logo for the charity Anthony Nolan. The strapline reads ‘saving the lives of people with blood cancer’. Part of a brand refresh from GOOD Agency.

Release your remarkable.
And give someone the chance of life.

  • The Anthony Nolan charity’s website displayed on a smartphone
  • A spread from a brochure for the charity Anthony Nolan designed by GOOD Agency

Every brand worth believing in deserves a proposition that can unite its communications behind a single-minded human purpose. Anthony Nolan needed an offer that was as powerful for people giving stem cells as those baking cakes, or carrying out life-saving research.

A collection of materials for the charity Anthony Nolan, including a handbook for transplant patients, a brand guidelines document, a staff spirit book and business cards. Part of a brand refresh project by GOOD Agency.

A visual identity refresh helped to simplify the brand assets, helping the Anthony Nolan brand to work harder for supporters, patients and researchers as well as younger audiences.