Reasons to believe
In Burkina Faso and Sierra Leone, many girls are married too young and against their will. We created this intriguing insert to raise awareness of the problem, and funds to tackle it.
Press and inserts helped Amnesty tell a powerful story about the effect of child marriage on the rest of a girl’s life.
Amnesty’s brand is as powerful as the issues they tackle. Graphics and messages helped to bring the urgency of the issue to the fore.
Direct mail showed how Amnesty’s work on the ground is helping to challenge tradition and give girls a say in their own lives.