There’s no such thing as a typical legacy donor. It’s easy to make assumptions, but it’s risky. Legacy Foresight predict a rise in legacy income, almost doubling to £4bn in 2030. Now’s the time to refresh our understanding of Baby Boomers. Who they are, what they like, their attitudes to life and death, and the cultural influences that shape them. What values and emotions might influence the personal legacy they really want to leave?

Join us at GOOD Bites on legacies on Thursday 5th November for some insight into the elastic generation, a glimpse of the cultural influences that have shaped our attitudes to death over time, and a look at the evolution of encouraging charitable gifts in Wills. We’re confident you’ll leave with something to help you think differently. 08:15 – 08:30 : Breakfast and registration 08:30 – 08:45 : Annie Moreton, Associate Director at GOOD Agency 08:45 – 09:00 : Richard Barnett, Wrtier & broadcaster on the history of medicine, and member of The Corpse Project team 09:00 – 09:20 : Stefano Hatfield, Editor-in-chief of, a lifestyle brand for the over 50s 09:20 – 09:40 : Rob Cope, Director of Remember A Charity, Making gifts in Wills the social norm 09:40 – 10:30 : Close by Annie Moreton and open Q&A Book your place at GOOD Bites on legacies here and join us on Thursday 5th November at GOOD Agency, 8 Boundary Row, London, SE1 8HP.