We mean this.

GOOD Agency has gone vegetarian. Not just for a week. Not just for a month. Forever?

What does it mean?

Well, our staff are free to eat what they want. But all our catering for meetings, internal and external events, parties and hangover breakfasts will be meat free. From now until forever.

How did we do this?

A small group of us realised that vegetarian eating wasn’t just on the rise, but was now the majority behaviour — and that went for our clients too. So we put on a special vegetarian lunch for Diwali then asked everyone in the agency to vote with their empty plates on whether we should go meat-free. The result was an overwhelming YES from vegans, veggies and omnivores alike.

Why have we done it?

Because we want to be kinder. Because we want to be healthier. Because we want to reduce our carbon footprint. All of these, in any order that works for you. But first and foremost, because we need to live our values. Because places of work that do that, are places of work worth believing in. And people do more with brands they believe in.