Charities are facing a perfect storm of challenges:Â falling trust, a future of permission based relationships, higher expectations of audiences younger than 65, and commercial brands “eating their lunch”. Charities need to act smarter, and integration is at the top of the to-do list.
Charities can no longer just rely on their status and heritage to attract supporters. They need to present a compelling brand consistently across all touch points to engage and connect stakeholders, whether they are employees, donors or beneficiaries.
OurÂ session will focus on sector-defining case studies including National Trust and Sky’s ‘Believe in better’ to set the scene for a day of inspiring debate, revelatory insights and practical guidance.
There will be many moreÂ case studies and insights from the likes of Â Which?, Claire House Children’s Hospice, The Post Office, Age UK, Oxfam,Â Stroke Association and more.See the full line up and book your place here.